Tagged with blogging

#smbYYC 29

This is Chris Garrett (@ChrisGarrett). We aren’t buddies, but here’s the funny thing: I’ve known him for about seven years. And here’s the rub, we originally “met” online, on some pro blogging forum or other, and while he was still living in the UK.

He’s since relocated to Calgary, and today, at the 29th installment of the Social Media Breakfast, here in Cowtown, he presented on the topic of authority in the bogging world.

I’ll have a bit more to say about what Chris had to say (real soon now… times, they are a BUSY!), but in the meantime I want to talk about two take-aways arising from today’s event.

The first has to do with relationships. Or, more specifically, how they form, how they are authenticated, and how they are maintained. Because yes, Virginia, online relationships – business professional, personal, friendship, and even romantic – are real, and electronic connections are tangible, useful, and engaging. I learned a lot about blogging from Chris, for example, back in the day I was working on my first commercial blog.

I’ve met Chris twice, but I feel like I’ve known him forever.

The second take-away is larger in scope, and deserves mention in a longer posting, and it has to do with the direction that blogs are taking. particularly business-based blogs. This messages was largely the theme of Chris’ talk this day, an in short, it mimics what I’ve said elsewhere on this site: content is king, tell your story, show your authority, and engage meaningfully with your audience.

For just a hint about how this new paradigm – content-based, crowd-sourced, and immediate – is playing out, consider this view down one of many table rows: six participants of this SMB, all getting the word out.

It’s adapt or die folks.


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New content is rich content

I have a confession to make, and it just might tick off a few of my social media colleagues. Here it is: I do not like blog postings like this:

6 Ways to Create Content Your Readers Will Share

Here’s a partial screen grab:

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The future of… your community

Three seemingly disparate tidbits touching on the fine art of blogging have been wantonly tossed upon my (digital) desk. Great – just when I was looking for an angle from which to write.

To begin, D’Arcy Norman (@dlnorman) directs to this Branch thread on How do blogs need to evolve?. Branch is a beta discussion platform. That is, it is closed, and not highly “findable” by conventional (aka seach engine) methods. And yet, it has over 21 000 views.

That in itself is pretty amazing.

The conversation there revolves around the changing nature of blogging (by several former employees of Blogger, now owned by Google) especially regarding commenting, and how best to keep and nurture the connection between the content and the community who give feedback and add value to that content.

To us professional bloggers who have been doing this a while, this is information porn.

The key point that I take form this is that content is king, you need to own your content, and you need to provide content to attract community. 

You will observe the recurring theme in this here blog. :)

So how is content and blogging changing? It surely is, as I discovered running across Gabe Hall’s (@voyagegourmand) recent contribution to the Kingsland Farmer’s Market blog. This is the second of the two bits of inspiration today.

(Didn’t kow they had one, did you? They do, becaue they understand the need to build community and communicate directly with their customers.)

In addition to writing for his own Le Voyage Gourmand, he’s begun a series for Kingsland called Bachelor Chow. I find several things encouraging here:

  • Kingsland Farmer’s Market realizes the importance of its message, of getting that message out, and of using social media to do so (as opposed to conventional, so–called MainStreamMedia, MSM.
  • Kingsland appreciates that a professional communicator (with a passion for the product being marketed, in this case food) has a role to play.
This is part of the equation that defines the future of blogging, especially for small small businesses hoping to make a name for themselves. You are allowed help to get your message out. You don’t have to do it alone.


And finally, the third of the trio of inspiration, this courtesy of Sebastian Salazar (@hangarcat) and HangarCat Films; Why video is important.

Yep, the Hangarcat does video and film too. That makes us competitors, of a sort. But trust me when I say that I would not be offended if you were to seek him out – he does great work, and has been a mentor.

The point is to get video on your Website. Video builds community, loyalty, and a fan base. It get buzz going at a fraction of the cost of that 20th century technology.


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Just… blog

Yesterday I made the case that to be successful in your business, you need to build community. (If you haven’t read that yet, you might want to begin there.)

Today, I’d like to simply beseech thee: just… blog, already.

This is where I blog (when I'm not blogging somewhere else).

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Engage your community

Why blog, you might ask? For one good reason; it’s the killer app, if you will, for what you do – blogging builds community.

So, like, engage it!

As a business, you want to build and sustain this ephemeral idea of community, and you want to do so regardless of where you are in your journey. That is, it doesn’t matter whether you are strong and established, or just starting up. Anything in between counts, too.

It needs to be done.

This is community - street performers and tourists.

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